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Users will soon have a new feature that permits them to lessen the quantity of AI-made videos appearing in their timelines. This step comes as the platform announced that it now features in excess of 1 bn content made with AI.

Trial and Implementation

The new functionality is being tested over the following weeks before a widespread rollout. This shift comes amid a increase in AI content, fueled by new video-generation tools.

AI Proliferation Online

Studies have shown that approximately a tenth of the most rapidly expanding video streams on a competing service only show content made by AI. A significant portion of this content is classified as low-quality AI content, a label for substandard, bulk-generated content that is often nonsensical or dreamlike.

“We know from our community that numerous viewers like content created using AI tools, ranging from digital art to educational videos, and we aim to offer the community the ability to increase or decrease of that, based on their own likes,” commented a platform representative.

AI on the Platform

TikTok shared that there are presently over a billion videos on its app tagged as artificially created. Overall, more than 100 m videos are uploaded to the platform every day, making AI-generated material a relatively small percentage of its total content library.

Customizing Your Feed

Viewers will be capable of limit or boost the volume of AI-generated videos they view by accessing the content preference feature in the app and picking the AI content topic. Other topics that are already be controlled under the tool cover current affairs, fashion, aesthetics, and movement.

AI Disclosure Rules

TikTok’s policies require creators to tag “realistic” AI-generated content, and it bans harmful AI impersonations of public figures or emergencies. Any realistic AI video that is unmarked can be deleted under its community policies.

Additionally, the app will from now on attach an artificially created watermark to content produced via its own AI tools, or detected by an industry-wide initiative for recognizing content made by AI. This action is intended to stop users from trying to circumvent the tagging system.

Educational Initiatives

TikTok is additionally launching a $2m educational fund for professionals and groups to produce learning resources about responsible artificial intelligence. This project will benefit non-profit groups specializing in teaching computer science.

Content Safety Approach

The video-sharing app has supported its moderation strategy, following debate over proposals to cut jobs for hundreds of review team members in Britain. It is expected to cut hundreds of positions in its content moderation team in the UK capital, with trade unions and online safety experts expressing worry that staff are being displaced by automated systems.

A company official stated that staff-based oversight would remain essential, but AI can safeguard staff by filtering out the most distressing content before it gets reviewed by humans. The platform stated a significant reduction in explicit and harmful content reviewed by human moderators over the last 12 months due to the use of its machine learning processes.

We believe it is crucial to balance staff and AI to ensure user safety,” she said. “We’ll have humans as part of that process, but we further consider it’s very important to minimize viewing of dangerous material as swiftly, which is why a significant AI assistance is making a difference operate efficiently.”