'We’re like a family here': Habib Diarra delights in positive vibes at Sunderland.

Vous or Tu? It says a lot about Habib Diarra that his elation at being elevated from Strasbourg’s Under-17s to the senior squad was tempered by worry over the two distinct words for “you.”

Was it appropriate to address new, older teammates by using “tu” be seen as disrespectful? In the end, the promising talent played safe and chose the more polite “vous”. Cue widespread amusement from the older players who instructed him not to be so silly; he was part of the group now.

“Once I received the first call with the coach, I sat down and said to my parents: ‘Sunderland’s where I want to be; that’s where I want to play.’ England's top flight was always a goal of mine and the coach presented me with a clear and interesting project.”

Roughly half a decade later, Diarra is settled in an office at Sunderland’s Academy of Light explaining why he turned down offers from, among others, Milan, Atlético Madrid, Eintracht Frankfurt, Aston Villa and Leeds. His natural politeness remains but it is clear that the 22-year-old Senegal international and uncertainty are practically unacquainted. Diarra conducts himself with the self-assurance suited to a player who captained Strasbourg at the tender age of twenty and, only last month, returned from Morocco holding an Africa Cup of Nations winners’ medal.

A Defined Vision

With the groin injury that kept him out for much of the opening months of the domestic season resolved, Diarra is on a mission to demonstrate precisely why he agreed to become Sunderland’s record £30m signing last summer. Analysts in France and Senegal questioned Diarra’s unfashionable choice but he knew all about Régis Le Bris’s standing as a talented youth coach.

“It came as no shock by the coach’s capabilities because I already knew what he’s able to achieve,” says Diarra. “Facing his teams I realised he was very good, very strong in terms of strategy. He’s someone I know is aiding my development. And although our first objective is reaching 40 points, a place in Europe is certainly a realistic target this season.”

A Family Atmosphere

Externally, the chilly February wind and driving rain makes Wearside look as grim as it is often stereotyped. Inside, things are much more welcoming. The atmosphere is free of the type of tension found in certain clubs where office workers are kept apart from first-team players. Diarra portrays the environment as “really natural” and praises Le Bris’s role in its creation.

“The coach always says to us that we have a familial bond here and we all support each other,” he says. “We’re all proud of each other.”

Liberty and Structure

If the organisation, discipline and sheer hard yards supporting Sunderland’s out-of-possession shape are a proof of the head coach’s attention to minutiae, Le Bris also likes his players to think for themselves. He offers his midfielders full freedom to be creative and swap roles.

“The coach sets his tactics out within a framework but we have license to play within it,” says Diarra, who favors playing as a box-to-box No 8. “Out on the pitch that feels good. That autonomy is so important. Our captain, Granit, helps us a lot. He’s a really big player and a superb role model.”

Journey and Adaptation

Diarra is using a French interpreter but his English has advanced to the point where he can understand most questions. He is now focusing on acquiring the language skills to also answer them, which would be his third language. He is proficient in Wolof, the language he spoke growing up in his hometown near the Senegalese capital.

His precocious maturity helped him combat the disappointment of needing groin surgery followed by four months on the sidelines last autumn. “Getting hurt so soon after arriving here was frustrating, for sure,” he says. “But it was up to me to manage myself.”

Diarra is now anticipating playing in this summer’s World Cup. Given Senegal have been drawn in the same group as France, a poignant reunion awaits the former Les Bleus under-21 midfielder. “I loved playing for France but my inner feeling prevailed,” says Diarra. “I have no remorse. I was born in Senegal; it fills me with pride to play for them.”

Similar emotions apply to Sunderland. “I've settled very well,” he says. “I am really comfortable here.”

Melissa Chen MD
Melissa Chen MD

A seasoned business strategist with over 15 years of experience in digital transformation and startup consulting.